‘Social Media for Business’
Facebook and LinkedIn, are heralding an enormous change to the way businesses market themselves. But are marketers keeping up with the important changes? Oxford Learning Lab, an independent digital publisher that works with renowned marketing experts, is launching a new online marketing course that illuminates how social media can work as a marketing tool for any business. Released to coincide with the launch of Oxford Learning Lab’s revamped website, the course - ‘Social Media for Business’ - is based around high quality video content and downloadable course notes. It is perfect for busy people and affordably priced.
Aimed at professional marketers, marketing students and marketing consultants who wish to increase their knowledge base, the social media course, 'Social Media for Business' provides high quality, flexible learning, round the clock, for the fraction of the cost of an instructor-led course and has the benefit of being eligible as Continuing Professional Development (CPD) for marketers.
All course videos feature highly trained marketing professionals, including authors of popular marketing books, and most of the speakers are collaborating with The Chartered Institute of Marketing. The product is endorsed by Oxford College of Marketing, one of the largest providers of The Chartered Institute of Marketing courses.
Giorgio Burlini of Oxford Learning Lab comments: “The user bases of social media such as Twitter, LinkedIn and Facebook have grown enormously in the last year or so and have become the biggest global channels to market. Businesses are winning work from Twitter and LinkedIn, while Facebook has become a vital advertising medium as well as a channel for direct customer communications. It’s important for marketers to understand the many applications and benefits offered to business by social media in engaging customers as well as benchmarking and measuring activities, and planning ahead with quantifiable, achievable objectives.”